No preservatives, no saturated fat, no added sugar... We read it on the labelling of the products we buy, we hear it in the adverts that emphasise the healthy properties of their foods. It is the industry's response to a trend: nutrition.
Consumers are changing their habits: they are more conscious of their diet.It increasingly demands healthier and more ecologically sustainable products.
There is an industry that has shown that it is prepared to respond to a new demand.Companies with advantageous positions in their sector that have demonstrated a natural ability to anticipate the changes in consumer preferences.
We are talking about a stable sector, regardless of cycles: foodstuffs.Nutrition is part of the food industry, and as such, it is one of the assets with the lowest risk.
It is an opportunity to invest in a trend with structural changes worldwide.But it is also a way to be part of a transition to a more sustainable world.
Lower growth risk factors
A consumption habit supported by the different world governments, which implies a structural change that ranges from cultivation to new distribution models.
But the support is not only evident in the regulatory forces. There are other driving forces, with the same importance and influence, that favour the growth of this trend:
Social forces.The radical change in the nutritional habits of a society that seeks a healthy and balanced diet, that is committed to organic products, that demands clean proteins instead of ultra-processed foods.
Economic forces.A new range of consumer experiences, such as home delivery, prepared food services, the appearance of spaces for shopping from your car and the reinterpretation of traditional markets, which will mean a change in our shopping habits.
New production models.The technological revolution has also affected food production through the development of new processes that improve the final quality of the product.
And the aforementioned regulatory forces.New regulations that favour food production under sustainability criteria.
Figures, by way of example, that corroborate the trend phenomenon of nutrition:
What do the experts think?
- The UN estimates that a shift to healthy diets around the world would help control the rise in hunger, while also leading to huge savings. A change that would make it possible to almost completely offset the health costs associated with unhealthy eating, which is estimated to reach USD 1.3 trillion per year in 2030.
- According to Pictet, malnutrition, poor diet and obesity are costing millions of dollars in healthcare costs and lost productivity worldwide.
Our investment proposal
Invest in funds through shares in infrastructure corporates around the globe.
The value of investment funds1 can fall as well as rise, and you may get back less than you invested.