It's not new, but we are now more aware that our health is “everything” and is impossible to split up. Our emotional health influences our physical health, our work and social environment determines our happiness, our happiness also depends on how we reach our goals or, that in order to love, we need to love ourselves.
Why invest in this trend?
A new lifestyle that translates into new daily consumption habits.We control our sleep or stress with devices, we look for a healthier and more sustainable diet, we go to the gym, to the masseur, we look for a healthier and more aesthetic smile, we lean on the benefits that our pets provide or we take time to give ourselves a massage or meditate for a few minutes.
A trend that affects all ages.Not just young people: the increase in life expectancy causes older people to make healthier decisions that help them prevent physical and mental illnesses, which allow them to prolong and improve their quality of life.
All these factors are causing the growth and development of a new economy:The well-being economy is growing at a rate of 10% per year.
A society that is willing to combat fast consumption and the hectic pace of life.
Well-being, its culture and its economy, is visible in the transformation of the landscape that our cities and neighbourhoods experience every day.
Food, sports equipment, veterinary clinics, advertisements with remote education programs, opticians who invite us to have more than one pair of glasses, physiotherapy clinics, oriental therapy centres or something as common and close as pharmacies, where chemistry has also given way to cosmetics and more natural medicine. This is our new environment.
The globalisation of well-being.Better information has been able to generate new demand and a greater supply of products and services that are increasingly accessible to the different economic groups of the population. For example, all neighbourhoods now have a new dental clinic or a new psychotherapy centre.
The rise of local markets.Places that offer local products that are more beneficial for our health and for our planet, but that also satisfy the need to generate a social fabric capable of turning a routine, like shopping, into a pleasant activity: vermouth? afternoon drinks?
A message of clear support from governments and companies.Initiatives aimed at raising awareness about the need for a change towards a healthier life, both physically and emotionally, are visible in government programmes that encourage physical activity, as well as companies that invest in and care for the health of their employees.