The value of water is not appreciated until the well runs dry.

• Improve supply, improve the economy.
  One tenth of the global burden of disease could be contained through improved water supplies and the hygiene improvements that would come with it. It is estimated that for every dollar invested in improving food supply and hygiene, an average of between 4 and 12 dollars is recovered.
• Consume less, reuse more.
  The main industries in the world are adopting a circular economy system by treating wastewater as a resource to be used and not as waste.

In the last 50 years, water consumption has doubled.

An irreplaceable, vital asset with a growing demand motivated by different factors:

• Population growth.
  Water consumption multiplies year after year and is expected to continue to increase, even more in developing countries or in the so-called third world countries, where the difficulties to access potable water are greater.
• Food production.
  All food products need, to a greater or lesser extent, water for their production, and these values can some cases become very high.
• Climate change.
  The global increase in temperatures will bring with it increasingly severe and frequent droughts, a reality that of course requires improving efficiency in the use of water.