The priorities and tastes of the Millennial generation are leading the radical transformation of social and consumer habits. New habits constantly being adopted by the rest of the population: social media, e-commerce, streaming platforms, etc. No matter how old, today we all have something of the Millennial in us
Why invest in this trend?
They represent the largest consumer force in the world.The Millennial generation, made up of people born between 1980 and 1999, is a wealthy generation, with a great predisposition to spend and whose income level has already exceeded that of other generations such as Baby Boomers or Generation X.
The Millennials generation is driving a disruption that affects many economic sectors.Financial products, cars, phones, computing, leisure platforms, data hosting in the cloud, the tourism sector and a very long etc.
A generation continually exposed to social media.This exhibition is redefining the advertising and marketing landscape: it will be corporates capable of adapting their strategies to these communication media that achieve significant brand positioning and, consequently, a well-positioned market share among this demographic group.
Big Data.The enormous volume of data generated by these new, highly technological consumption habits represents an opportunity for investment in corporates that are experts in data storage and processing.
60" in the life of Millennials, the first digital native generation.
A technological lifestyle that is present in everything: from managing finances to managing emotional relationships.
Amirror that reflects the vast majority of society, which, especially since the pandemic, and regardless of generation, has assumed these new habits as its own.
Online retail.Sectors such as fashion, food delivery services, financial services, cinema, pharmaceuticals and training. Everything that we could get traditionally at a physical retailer, it is now possible to get with a click.
Collaborative economy.Also known as “sharing”, shows a new economy that, thanks to technology, allows sharing of goods and services: accommodation platforms, transport between drivers, work spaces, etc.
A technological life that is not at odds with environmental awareness.
UA generation aware of climate change, ecology and social responsibility, willing to pay more to consume in a more responsible and healthy way, and showing great interest in the culture of well-being.
What makes Millennials lose sleep.
90% of Millennials live in emerging markets.
- 90% of Millennials belong to emerging countries. 400 million Millennials live in China, 426 in India, while in the United States, the figure “stands at only” 72 million.
- Emerging Millennials have as much total wealth as Millennials in developed countries, although, as might be guessed, the figure changes significantly when comparing wealth per capita.
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