Stop, we have to stop. We are drowning in our own waste. A planetary problem with devastating consequences for the environment that forces consumers, producers and governments to stop. A linear economy that gives way to another consumption model: the circular economy.
Why invest in this trend?
The traditional consumption cycle is environmentally unsustainable.A problem that demands urgent solutions that affect both the volume of waste we generate and the management of that waste. A situation that translates into a growth opportunity for many companies.
A consumption cycle (the current one) that is also proving to be uneconomical.Companies are facing inflation in the prices of raw materials and disruption in supply chains, which is favouring a change to a circular model based on local suppliers that present less price volatility and less logistics demand.
A transformation supported by governments and consumers.From governments: through new laws and taxes that encourage business practices directed towards circular economy models. And from consumers: changing their traditional habits for a more sustainable and responsible consumption.
Design, make, use, reuse, recycle and... start again.
The momentum of the circular economy has never been stronger. More and more companies are aware of the economic benefits of using more circular practices, abandoning the activity of buying, using and discarding if they wish to survive in the long run.
Plastic, the ogre of the story.It's not the only one, but we are all aware of the repercussions of this kind of waste. The reduction of plastic, its recycling and its replacement with new alternative materials increase interest in this trend.
Batteries.Another black hole that, little by little, is beginning to see the light. For example, electric vehicle batteries are already produced under a circular model. The increase in electric mobility is expected to multiply by four this year and by thirty(!) by 2028, a seismic shift that will have a major impact on business transformation and development.
Energy savings using recycled materials compared to manufacturing from new materials.
Global measures for a global transformation.
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