Bankinter launches a new advertising campaign reaffirming its commitment to progress and its contribution as a bank to society

The campaign kicked off on Sunday, 7 May with a television spot entitled 'A Story of Progress', conveying Bankinter's commitment to its customers and to society.   

Bankinter maintains its brand positioning as 'the bank that sees money the way you do', and uses music, carefully chosen images and catchy lyrics to communicate the bank's competitive advantages.

Bankinter strengthens the service it provides to the elderly via its commercial networks

The bank is launching a preferential service for over-65s for Telephone Banking, a service it already provides in-branch.

The entity has been providing personal service without any prior appointment throughout its branch network for years, with unrestricted cashier service hours from 8:30 to 14:00.

Over recent years, the Group has kept the same number of branches in its commercial network and has increased its workforce every year.

Bankinter is highlighting its face-to-face service through an action with advertising impact at Puerta del Sol.