At Bankinter we think differently because our definition of brand goes beyond what you can see. It is:
- - The promise of an experience: A unique experience rooted in the quality of what we do and how we do it.
- - The source of our identity, of what we are and of what makes us different.
- - The emotional and rational “contract” we establish with our various audiences.
Being exceptional on a daily basis is crucial for Bankinter. That is why we are Spain’s most pioneering bank. We were the first to set up Internet banking, the first to bring banking to mobile phones, and the first to send text messages to confirm card payments. It is by being exceptional on a daily basis that we have come this far and that will allow us to stay one step ahead of everyone as we move forward.