Bankinter is reinforced as one of the 22 most valuable Spanish brands after increasing its value by 15% in 2023

Bankinter has consolidated its position in the "Best Spanish Brands" ranking that has just been published by the consulting firm Interbrand. The report places the Bank in slot 22, but with significant qualitative progress because its brand value has increased by 15% since the previous edition in 2021. This is the largest increase recorded in the last 15 years.

While the value assigned to the Bankinter brand was 329 million euros in 2021, in the 2023 ranking it stands at 379 million euros.

The consulting firm Interbrand analyses the strengths of 30 leading Spanish brands every two years. It latest report highlights the comments in the magazine Newsweek about Bankinter being “the most socially responsible bank in Spain” in the ranking carried out in 2022, in addition to noting its “ambition to become a bank more about relationships than about products”.

Interbrand also highlights the Bank's trajectory in the last two years, focused on responding to the changing needs of consumers, as well as Bankinter's customer orientation. It further notes that “in a context of rising interest rates, Bankinter was the first to launch a mortgage that allows customers to choose which part is fixed and which variable”, in reference to the Dual Mortgage which the Bank launched on the market last year.

About the Bank's brand, the consulting firm points out that "its empathy and agility are supported by a differentiated brand universe with a unique personality asserted through its differential marketing and advertising campaigns", such as the recent “Don Dinero”, “A Story of Progress” and “Half” campaigns.

The spirit of the Bankinter brand is "Be exceptional every day", reflecting its commitment to preserving this characteristic in each and every point of contact with customers, in its internal culture and in both physical and digital environments.