Bankinter launches WhatsApp communication for corporate customers
The bank launched a WhatsApp service for individual customers three months ago and has now unveiled a new version for small and medium-sized enterprises.
Based on an automated virtual system, the new channel will enable the Bank to answer questions from corporate customers immediately, 24 hours a day and seven days a week.
Bankinter has extended to corporate customers the WhatsApp communication service it launched last February for its commercial retail banking customers, which has seen its usage rise exponentially during the pandemic. The Bank received more than 58,000 messages during this period from customers asking for information about the measures it had implemented to alleviate the economic effects of the coronavirus, as well as for advice on the performance and outlook of the markets on days marked by particular volatility and uncertainty.
The new WhatsApp Empresas service enables Bankinter to extend the same facility to its corporate customers, as well as offering content of specific interest to company managers and chief financial officers.
The new channel works in a similar way to the one for commercial retail banking customers, and both replicate the format of WhatsApp Messenger that is so widely used these days.
The Bankinter Empresas profile can be accessed either by adding the Bank's telephone number, 663 777 444, or scanning a specially created QR code and adding it to Contacts.
Unlike other company profiles where the response mechanism is manual, the Bankinter channel will operate like an automated virtual assistant, based on an initial menu with the questions that customers ask most frequently. Since the service is powered by an automated virtual assistant, customers can receive answers instantaneously, 24 hours a day and seven days a week.
The drop-down menu that users see as soon as they access the profile contains options like 'COVID-19 measures and recommendations', 'Remote banking', 'CFO forum', 'ICO lines', 'Business abroad', 'Corporate Multi-Line', etc.
The user simply enters the number of the desired information option and automatically receives the answer.