Bankinter is presenting "The metaverse is yours" with a giant QR at Puerta del Sol in Madrid

Bankinter has always kept the customer at the centre of its commercial strategy and wanted to highlight this with an unprecedented publicity stunt at km 0 in Madrid. One of the most iconic Puerta del Sol buildings was today hung with a canvas reading: "The metaverse is yours", and the largest QR code so far installed at this emblematic location.

When you read this QR code with your mobile phone, you see a video that transmits Bankinter's message about a value it has always promoted and that is very present at the bank: customer service with high quality standards.

In this case, the advertising message plays with the opportunities being opened up by the metaverse and, at the same time, highlights that what is important has never changed, such as the customer service at Bankinter branches since the bank was founded in 1965.

Since its beginnings, face-to-face service is one of the variables that has never changed at the institution, as it has an omnichannel customer service model, which means that the bank serves its customers via whatever channel they choose at any time. Especially noteworthy is its in-person service at branches, which continues to serve customers from 8.30 to 14.00, with no time limit or need to arrange an appointment in advance.

Also in the interest of providing a quality service, customers have a relationship manager to help them with all of their personal finance transactions and management.

Bankinter has always maintained a resolute commercial strategy focused on offering a quality service to all its customers, regardless of their age and skills, and via all interaction channels, including the branch network.

In this regard, the bank has maintained all commercial measures and protocols to continue to effectively meet the different needs of customers, with a special focus on those groups that require greater support or commercial protection, such as the elderly.