Campaña Banca de Empresas
Bankinter strengthens its position in the corporate banking sector with a new advertising campaign
Bankinter brings its value proposition for businesses to television for the first time, using the journey narrative as a metaphor for business development.
The campaign was developed by LLYC and will have an extensive rollout across television, radio, financial press, sector magazines, digital media, branches and outdoor advertising.
Summary generated with artificial intelligence:
Starting today, Bankinter is launching a new advertising campaign entitled “The Journey”, which aims to highlight its value proposition in the corporate & SME banking sector and its approach to commercial relationships with this type of customer, which is so essential to the Bank’s strategy.
The new campaign, which will have a wide presence across various advertising media – free-to-air television, radio, financial press, sector-specific magazines, outdoor advertising and social media – will kick off tonight with the prime-time television broadcast of the new 30-second spot.
This is the Bank’s first television campaign specifically aimed at this customer segment, which is built around a narrative that likens the evolution of a company to a shared journey over time, where the affinity between bank and customer becomes a key factor in moving forward.
Thus, under the creative concept of “The Journey”, the campaign, developed by LLYC, presents the idea that business growth is neither a linear path nor free from difficulties, but rather a process that requires vision, commitment and constant support.
“The Journey” draws inspiration from the world of road movies to create a narrative in which an entrepreneur and a Bankinter advisor traverse different landscapes and settings as part of a symbolic journey. Both travel on two office chairs, an everyday object in the business world that here takes on an iconic and metaphorical role, representing the foundation on which the relationship between the Bank and the company is built.
Advisory Service
Throughout the journey, the advisor accompanies the business owner at every stage, providing guidance and decision-making criteria, sharing enthusiasm for the project and celebrating each success. Through this approach, Bankinter aims to convey that the managers and specialists in its corporate banking division are travelling companions who support and advise their customers' companies, fully committing themselves to their projects – a commitment that goes beyond merely providing financial services. And they are fully committed with the sole aim that their customers move forward and achieve their goals. For Bankinter: "Only when there is that affinity and rapport can you fully commit to helping boost a business."
The advert was produced together with the production company Garage Films and the Norwegian-born director Eivind Holmboe (Salmon), in a shoot that took them to different locations across Spain. The soundtrack is an original composition by Toni M. Mir, from Trafalgar 13. The graphic campaign was created by photographer Javier Díez.
"The Journey" is LLYC's first campaign for Bankinter after winning the creative pitch from the Bank. As a result, the agency will become Bankinter’s main creative and strategic partner for the next three years.
Through this campaign, Bankinter aims to clearly and comprehensibly communicate its model of relationship with companies, as well as its robust standing in this sector at a time when closeness, specialised expertise and a shared vision are becoming increasingly important.
