Retail Banking

Salary Accounts and mortgages boosted customer acquisition

In 2024, the area reached 939,811 active customers, representing an 8.4% increase when compared to the previous year. It is also worth noting the customer acquisition figure, with 134,780 new customers (+15%). The two main funnels were, once again, the Salary Account and mortgage loans (including the new Dual Mortgage), in addition to the launch of the Digital Account. Specifically, 57,648 Salary Accounts were opened and 13,951 mortgage loans were arranged, for a total value of 2.6 billion euros.

Investment funds experienced strong growth, with business activity standing at a total of 2 billion euros and a 13.8% increase in the volume of customers. Bankinter Investment Inversión Alternativa I FCR performed very well, a fund that provides access to a wide range of alternative investments, previously restricted to high net worth or institutional investors.

Retail Banking customer wealth amounted to 50.9 billion euros at the end of the year, a figure 12% higher than at the end of 2023.