Bankinter launches a new advertising campaign reaffirming its commitment to progress and its contribution as a bank to society
The campaign kicked off on Sunday, 7 May with a television spot entitled 'A Story of Progress', conveying Bankinter's commitment to its customers and to society.
Bankinter maintains its brand positioning as 'the bank that sees money the way you do', and uses music, carefully chosen images and catchy lyrics to communicate the bank's competitive advantages.
Bankinter has launched a new advertising campaign this weekend that seeks to highlight the Bank's contribution to society's progress, putting the spotlight on some of the Bank's defining values and its solidity in the current environment of uncertainty: solvency, efficiency, sustainability, as well as its contribution to job creation.
Entitled 'A Story of Progress', Bankinter's new advertising campaign uses carefully chosen visual images, catchy music and lyrics with a very powerful message to take us on a journey through the history of Spain, showing how we have progressed as a society.
The bank has maintained the concept of 'The bank that sees money the way you do', already used in previous campaigns, as well as the use of Spanish banknotes and coins as the common thread of an evocative story that spans from 1492 to the present day, concluding with a definition of what progress means: that those who come after us should have a little more, not less.
The first phase of the campaign kicked off on Sunday, 7 May with a 180-second television spot, as well as an online video on sites such as YouTube, Amazon Prime and Twitch, and a digital campaign (banners and social media) to increase its reach and strengthen customer acquisition. Subsequently, it will have a presence in other types of media such as the press, radio and even cinema.
In the first phase, the campaign will focus on corporate concepts and messages, followed in successive phases by a more commercial approach that communicates the new features of the bank's interest-bearing accounts and its different options for business customers.
Bankinter has once again collaborated with the agency Sioux meet Cyranos, as creative agency, and Havas, as media agency, for this campaign.
In short, with this new campaign, once again focused on the general public, Bankinter hopes to convey a message of solidity as a bank and of trust in society in an environment fraught with uncertainty.
'A Story of Progress' spot: https://www.youtube.com/watch?v=hwv7QKxWI0s