Bankinter launches a new advertising campaign to highlight the advantages and profitability of its accounts
- Titled “Your money works for you”, the new campaign will launch on prime-time TV on Sunday 14 April.
- The spot presents the advantages of Bankinter's digital account, the only from a listed bank that yields up to 1.5% AER with no time or balance limit; and the salary account, that yields up to €680 the first two years.
Starting this weekend, Bankinter is launching a new advertising campaign to highlight the advantages and profitability of its accounts, including its digital account and the different versions of its salary account.
With the title “Your money works for you”, Bankinter's new advertising proposal will be launched on prime-time TV on Sunday 14 April.
Bankinter, which continues to work with the successful brand positioning of "The bank that sees money the way you do", borrows elements from its previous campaigns, such as banknotes, to drive home the message. For example, using sequences that blend banknotes with ordinary images of the working day, the spot presents the advantages of Bankinter's digital account, the only one from a listed bank that yields up to 1.5% AER with no time or balance limit, as well as the benefits of its salary and pension accounts, which yield up to €680 the first two years for customers who have a monthly net income of at least €800 paid into the account.
In addition to these yields, the accounts have no fees and offer a free credit card, free national transfers on the website and app, free debit withdrawals at more than 17,000 ATMs, and instant liquidity.
The campaign will have extensive coverage in the media with frequent repetitions of the message across all channels: Atresmedia TV channels, themed and pay channels, regional channels, Movistar TV and Connected TV. Online videos in placements like YouTube, Amazon and Netflix will give greater visibility to the spots.
Bankinter will simultaneously launch a powerful campaign on the main radio channels and activate its digital plan (banners and social media) to increase the reach of the campaign and boost customer acquisition.
For this campaign, Bankinter has worked once again with the creative agencies Sioux meet Cyranos and Altavia Pixel, and with the media agency Havas.
With the title “Your money works for you”, Bankinter's new advertising proposal will be launched on prime-time TV on Sunday 14 April.
Bankinter, which continues to work with the successful brand positioning of "The bank that sees money the way you do", borrows elements from its previous campaigns, such as banknotes, to drive home the message. For example, using sequences that blend banknotes with ordinary images of the working day, the spot presents the advantages of Bankinter's digital account, the only one from a listed bank that yields up to 1.5% AER with no time or balance limit, as well as the benefits of its salary and pension accounts, which yield up to €680 the first two years for customers who have a monthly net income of at least €800 paid into the account.
In addition to these yields, the accounts have no fees and offer a free credit card, free national transfers on the website and app, free debit withdrawals at more than 17,000 ATMs, and instant liquidity.
The campaign will have extensive coverage in the media with frequent repetitions of the message across all channels: Atresmedia TV channels, themed and pay channels, regional channels, Movistar TV and Connected TV. Online videos in placements like YouTube, Amazon and Netflix will give greater visibility to the spots.
Bankinter will simultaneously launch a powerful campaign on the main radio channels and activate its digital plan (banners and social media) to increase the reach of the campaign and boost customer acquisition.
For this campaign, Bankinter has worked once again with the creative agencies Sioux meet Cyranos and Altavia Pixel, and with the media agency Havas.