Bankinter promotes new measures to tackle inflation and rises in the Euribor rate
The company is running its previous "Don Dinero" advertising campaign again in order to spread the word about the new financial services offered by the bank to tackle the negative effects of price increases and rises in the Euribor rate..
The campaign will launch this Tuesday, 25 October, with a television ad which once again addresses the difficulties of the current economic climate with a 50-euro note as the main character.
This Tuesday, Bankinter is relaunching its "Don Dinero" advertising campaign. This mainly audio-visual campaign will once again use a 50-euro note as the main character to illustrate the measures that the bank has introduced to deal with the impact of price rises on the finances of families and companies.
The most important of these new measures, which build on the measures introduced by the company last June, are as follows: a free personalised mortgage study service to deal with any doubts among Spanish consumers triggered by the current rise in the Euribor rate; a free debit card for better control over online spending; or an extended 0% "Paga Cómodo" service until 31 December for all customers who have not tried it yet. With this service, you can defer any payment above 90 euros charged on one of your accounts by 3 to 36 months, with 0% interest and no fees.
The campaign also highlights other types of products from the bank which are particularly appealing during this current time, such as its 5% interest-bearing accounts , which will keep all of their business terms and conditions unchanged, including no fees and remuneration for account balances of up to 340 euros gross during the first two years. In addition to these interest-bearing accounts, there are also the Office of European Funds for Companies and the loans provided by the new Ukraine Official Credit Institute.
As well as highlighting specific products which will help family finances, revolving both around cost savings and financial advice, the campaign also aims to raise awareness among customers and non-customers about the importance of managing finances efficiently and saving in a particularly uncertain economic climate.
Once again, the 50-euro note is the main character.
With its powerful imagery and impressive production, the television ad uses the image of the 50-euro note as the main character of the story, which is told through narration set to music inspired by Quevado's famous poem "Poderoso caballero es Don Dinero".
The television, radio and digital campaign will run for a number of weeks, with 140, 60 and 30-second ads in premium slots, prioritising 'quality' over 'quantity'.
For this campaign, Bankinter has once again worked with 'Sioux meet Cyranos', as its creative agency; Havas, as its media agency; and the audio-visual production company Canada.