In 2018, it maintained one of the highest rates of growth in the insurance industry, which has seen it organically obtain three million customers in little over two decades without having to resort to buy outs or mergers. The key to this success lies in cutting out the middle man, flexibility, careful underwriting of risks and a multibrand strategy to adapt to the needs of each customer.
Línea Directa obtained positive results over the past year:
At 31 December, it was the fifth largest insurer in the Automotive sector, the sixteenth in the Home sector and the twelfth in the non-Life sector, despite only operating in two sectors until 2016.
The company embarked upon an ambitious Digital Transformation Plan in 2018, the main objective of which is to promote efficiency, personalisation and flexibility in customer service, optimising and simplifying processes.
To this end, it rolled out three pioneering initiatives in the insurance industry:
Línea Directa is one of the companies with the most solid policies, recognised in terms of reputation, responsibility and corporate governance. It 2018, it placed 43rd in the MERCO Empresas ranking and fourth in its industry. It was also included in the MERCO Talento monitors, which analyses the best brands to work for in Spain (47th), and the MERCO CSR ranking (54th).
Fundación Línea Directa was launched in 2014, as a non-profit institution that picked up the baton from the insurance firm in terms of promoting and supporting road safety, a field in which the firm has always shown itself to be particularly sensitive given its direct involvement in traffic accidents. The Foundation's activities rest on four pillars: research, training, dissemination and social action.
Vivaz: leading a healthy life has its rewards
Línea Directa's commercial offer was expanded in 2017 following the launch of Vivaz, the first one-hundred percent digital Health insurance that economically rewards customers for leading a healthy lifestyle and that has been very well received in the two years since its launch.
Vivaz offers discounts of up to €150 on its premiums to insurers who walk 10,000 steps per day, the minimum amount of daily activity recommended by the World Health Association. If customers sleep at least seven hours per day, they can also benefit from another €50 discount.
As a native digital brands that is committed to the values of flexibility and simplicity, Vivaz has two free apps to interact with its customers. The insurance management app features a number of options, such as obtaining a digital health insurance card, searching for specialists by symptom or location, the possibility of speaking with a doctor 24 hours a day, and online bill payment. The other, Vivaz Actividad, monitors customer and user activity data, informing them of discounts obtained
We use our own and third-party cookies to improve our services and show you advertising related to your preferences by analyzing your browsing habits. If you go on surfing, we will consider you accepting its use. You can get more information, or know how to change the configuration in our Cookies Policy. Accept