During 2021, this business has incorporated the Private Banking customers of the Branch Network and the Agency Network under the same department. With this operation, Bankinter intends to improve the efficiency of the service and customer experience, by streamlining decision-making and, consequently, the response to their needs in an environment such as the present. where rapid action is key.
In addition, the entity has launched a new customer categorisation model using Big Data and incorporating algorithms with the current attributes and future value of customers, using all this data to develop models that allow customers to be classified based on their requirements and not their assets in order to offer every customer a tailored service. In addition, special emphasis has been placed on adopting an independent advisory model for customers with higher income, which will translate into greater transparency in costs and a noticeable improvement in the customer's experience.
Last year, Private Banking recorded record figures in investment and assets under management. Investment exceeded 5 billion euros (5.188) and assets under management stood at around 50 billion (49.92).
|Active customers (no. of customers)
|Total customer funds (millions of euros)
|Customer deposits (millions of euros)
|Customer loans (millions of euros)