During 2021, Bankinter was once again very close to its employees. New communication channels were explored, such as podcasts and Teams (Bankinter News), and thematic sites were created (results, Línea Directa IPO...) to facilitate access to information for people who work at the bank. Its policy focused on three strategic pillars: constant information on Covid-19, well-being and innovation.
Bankinter's External Communications Department aims to manage the bank's relations with the media, respond to their requests for information and highlight the bank's competitive edge and its market position.
This Department designs and carries out the bank's communication strategy, in line with the objectives and profile set by senior management at all times.
Throughout 2021, Bankinter took a proactive approach to communication, in line with the overall economic recovery, and in particular the recovery of the bank’s business, after the difficult year in 2020 due to the pandemic.
Among the most notable actions carried out in 2021, it is worth mentioning the communication on the spin-off and subsequent IPO of Línea Directa and the bank's new business plans after the departure of the insurance company. Also worth mentioning are the communication actions taken for activities that are so central to the bank's strategy, such as Wealth Banking, Business Banking or Sustainability, or the launch of new management services for customers, such as Bankinter Capital Advisor.
According to the periodic analyses carried out by the consulting firm Rebold of the news published about the bank in the media and social networks, and its comparison with the rest of the entities, Bankinter would have continuously achieved a rating for its news that is higher than the average for the sector. The average score obtained by Bankinter, according to the objective data of Rebold's qualitative analysis, would be 6.5 (score between 0 and 10) compared to a sector average of 6.0, with Bankinter ranking first among the banks analysed and a leader in the percentage of positive mentions and lowest percentage of negative ones.