Medium-sized companies

All medium-sized companies (those with 5 to 50 million euros in revenue a year) received differential treatment in their relationship with Bankinter at the end of 2016, after a pilot programme carried out in 2014 and a transformation that was implemented gradually over the past two years.

As a result of this process, nearly 400 professionals currently perform their commercial and management activity in this segment, distributed in 72 business centres in the main population areas. Each of these centres has a director, a comptroller and a number of sales personnel whose mission is to provide customers service that is both comprehensive and specialised.

The new service model for medium-sized companies (previously, service was provided in the bank's traditional branch offices), required changing the tutor in 75% of them. Even so, the change has been quite successful, as they now have highly qualified staff at their service who know them well and are ready to address any need the bank is capable of meeting.   The benefits of the transformation started to be received in 2016, the year in which medium-sized companies contributed 50% of the growth recorded by all of the business Bankinter obtains from legal persons. 

Great potential

The objective in the medium-term is to double the size of this segment, which is a very good fit within the Bank's business model and offers great potential for growth outside of the price war that has started in the sector.

Although one third of medium-sized companies are already active Bankinter customers and maintain 12% of their investments with the Bank, the challenge is to continue improving acquisition figures and make Bankinter the first financial choice for each of them. To achieve this, the new structure has to be consolidated and collaboration with other areas of the bank strengthened.