Bankinter wins the Eficacia Award in the ‘advertising trajectory of a brand’ category for its disruptive and differentiated advertising
The Eficacia Awards jury club presented Bankinter with the prize yesterday, highlighting the Bank's creativity and consistency.
Bankinter drew recognition for its advertising strategy when it received the Eficacia Award for the advertising trajectory of a brand. The award is granted by the Eficacia Awards jury club, constituted by more than 240 professionals who have been part of the jury in some edition of the awards.
The club pointed to the coherence and differentiation displayed by Bankinter in its advertising over recent years, carried out 'in a disruptive and brilliant manner'. The club also highlighted the 'creativity and consistency' of the Bank's advertising, which has brought about 'a decisive change in the category' of banking, 'significantly increasing its consideration and relevance'.
The award ceremony took place today, 21 September, at the Warner Music Station in Príncipe Pío, Madrid. The award was collected by Gloria Ortiz, General Manager of Commercial Banking at Bankinter. 'We are very proud of this award, both for the importance of its category and for what it means', she said. She then recognised the work carried out by the Marketing department.
Gloria Ortiz added that the award recognises not a one-off action, nor a specific event, but a consistent track record of successes over time, thanks to which the Bank's reputation has been strengthened.
These trophies are the prelude to the Eficacia Awards held by the Spanish Association of Advertisers (aea), which will take place on 27 October at the Teatro Real. Bankinter has been a finalist in the last two years for the award it has just received.
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