Evolution
and changes
High-impact products: Mortgages, the salary account, tax loans for corporates, and Bankinter Investment solutions.
Over more than five decades, the Catalonia Organisation has undergone constant evolution, keeping pace with the economic, technological and social changes in the territory and within the Bank itself.
Organisation Managers
Joaquín Calvo Jaques (1969–1987).
Juan José Ortíz de Apodaca y Martínez Cestafé
(1987–1997).
José María Gete del Val (1997–2002).
Antonio Fayos Crespo (2002–2012).
Eduard Gallart Sullà (2013–2024).
Emma Montserrat Rodríguez (2025–present).
Featured milestones
First expansion outside Madrid (1969): the Barcelona branch opened at Plaza del Obispo Urquinaona.
Construction of the iconic building on Avenida Diagonal (1974): a symbol of Bankinter's commitment to Catalonia.
Catalonia Project (2002): institutional and brand reinforcement with landmark agreements such as Foment del Treball and the Gran Teatre del Liceu.
Transformation of the Corporates Segment (2015):marked a turning point in our presence among legal entities in Catalonia.
Current
strengths
Great growth potential in Wealth Management, in a territory with a strong concentration of businesses and high economic power.
Strong positioning among SMEs: bank of choice for many of them.
Deep understanding of the local market and a customer-focused approach, enabling us to provide tailored solutions.
Our team is young, motivated, committed, and ambitious for leadership within the Bank.
Strong agility and seamless internal coordination, driven by the combined efforts of the commercial network, Risk, and experts.
Key data
Total centres
0
Wealth Management & Retail Banking branches
0
Business centres
0
Employees
0
Active customers
0
Future
outlook
The main challenge
Accelerating its growth and increasing its market share in Wealth Management and SMEs, consolidating its role as a leading financial bank in the region.
Strategic challenges: attracting and retaining young talent, agile integration of artificial intelligence into processes, greater territorial reach and operational efficiency, and strengthening institutional visibility and economic leadership.
In the next 5-10 years
A larger, more modern, technological and efficient organisation; a benchmark for Catalan corporates, with a strong territorial presence and an enthusiastic, renewed and ambitious team.
Technological innovation: AI will be key in process automation, improved customer experience and optimisation.
Catalonia was Bankinter’s first expansion venture. After 60 years of success, our commitment to this project remains as strong and ambitious as ever, as we set out to lead the way for the next 60 years.
