Como era de esperar, el mundo es de las empresas tecnológicas como Apple, Amazon o Google no son solo las empresas con mayor capitalización bursátil del mundo, sino que también son las marcas más valiosas. Lo dice la última edición de Brand Finance Global 500 2024. ¿Es más valiosa Apple o Amazon? ¿Google o Microsoft? Descubre el ranking completo.
¿Cuáles son las marcas más valiosas del mundo?
Como vemos, Apple es la marca más valiosa del mundo, tras lograr subir en 219 mil millones de dólares (74%) en su valor de marca este año. El informe destaca que la compañía ha conseguido aumentar tanto su valor de marca, a pesar de haberse estancado las ventas del iPhone.
El informe también destaca el gran crecimiento en el valor de la marca de NVIDIA, que vio aumentar su valor en un 163% al ser percibida como una empresa altamente innovadora y con una alta adaptación al mercado.
En esta edición, Microsoft también ha experimentado un gran aumento en el valor de la marca, subiendo dos puestos hasta situarse en el segundo lugar.
Ranking de las marcas más valiosas del mundo (tabla)
| Ranking 2024 |
Name | Country | Value | Annual Change |
|---|---|---|---|---|
| 1 | Apple | U.S. | $516.6B | +73.6% |
| 2 | Microsoft | U.S. | $340.4B | +77.7% |
| 3 | U.S. | $333.4B | +18.5% | |
| 4 | Amazon | U.S. | $308.9B | +3.2% |
| 5 | Samsung Group | South Korea | $99.4B | -0.3% |
| 6 | Walmart | U.S. | $96.8B | -14.9% |
| 7 | TikTok/Douyin | China | $84.2B | +28.2% |
| 8 | U.S. | $75.7B | +28.4% | |
| 9 | Deutsche Telekom | Germany | $73.3B | +16.5% |
| 10 | ICBC | China | $71.8B | +3.3% |
| 11 | Verizon | U.S. | $71.8B | +6.4% |
| 12 | State Grid Corporation of China |
China | $71.1B | +20.9% |
| 13 | U.S. | $70.4B | +48.5% | |
| 14 | China Construction Bank |
China | $65.6B | +4.7% |
| 15 | Starbucks | U.S. | $60.7B | +13.5% |
| 16 | Agricultural Bank Of China |
China | $60.4B | +4.7% |
| 17 | Mercedes-Benz | Germany | $59.4B | +1.1% |
| 18 | Tesla | U.S. | $58.3B | -12.0% |
| 19 | Oracle | U.S. | $53.1B | +34.2% |
| 20 | Home Depot | U.S. | $52.8B | -13.6% |
| 21 | Toyota | Japan | $52.7B | +0.3% |
| 22 | Bank of China | China | $50.5B | +6.6% |
| 23 | Shell | UK | $50.3B | +4.3% |
| 24 | Moutai | China | $50.1B | +0.7% |
| 25 | AT&T | U.S. | $49.3B | -0.7% |
| 26 | Costco | U.S. | $48.4B | +3.9% |
| 27 | UnitedHealthcare | U.S. | $47.6B | +28.4% |
| 28 | Allianz Group | Germany | $46.9B | -3.0% |
| 29 | Disney | U.S. | $46.7B | -5.6% |
| 30 | Nvidia | U.S. | $44.5B | +162.9% |
| 31 | Ping An | China | $44.4B | -0.7% |
| 32 | China Mobile | China | $44.2B | +2.0% |
| 33 | Porsche | Germany | $43.1B | +17.3% |
| 34 | China | $41.8B | -16.8% | |
| 35 | Deloitte | U.S. | $41.8B | +21.0% |
| 36 | Aramco | Saudi Arabia | $41.6B | -8.1% |
| 37 | BMW | Germany | $41.0B | +1.5% |
| 38 | accenture | Ireland | $40.5B | +1.6% |
| 39 | McDonald's | U.S. | $38.0B | +3.1% |
| 40 | Bank of America | U.S. | $37.3B | -3.6% |
| 41 | Hyundai Group | South Korea | $37.0B | +35.6% |
| 42 | American Express | U.S. | $36.5B | +7.0% |
| 43 | Tencent | China | $36.1B | -5.3% |
| 44 | Wells Fargo | U.S. | $35.8B | +8.6% |
| 45 | Chase | U.S. | $35.8B | +14.3% |
| 46 | Mitsubishi Group | Japan | $35.5B | +1.7% |
| 47 | Coca-Cola | U.S. | $35.0B | +4.6% |
| 48 | UPS | U.S. | $34.6B | -2.4% |
| 49 | Volkswagen | Germany | $33.8B | -0.5% |
| 50 | Marlboro | U.S. | $32.6B | -6.3% |
| 51 | Mitsui | Japan | $32.5B | +5.8% |
| 52 | Louis Vuitton | France | $32.2B | +22.6% |
| 53 | YouTube | U.S. | $31.7B | +6.8% |
| 54 | Citi | U.S. | $31.4B | +2.8% |
| 55 | Huawei | China | $31.1B | -29.8% |
| 56 | NTT Group | Japan | $31.1B | -15.1% |
| 57 | EY | UK | $30.8B | +20.0% |
| 58 | J.P. Morgan | U.S. | $30.8B | -3.3% |
| 59 | CVS | U.S. | $30.2B | -1.1% |
| 60 | Xfinity | U.S. | $30.0B | +4.5% |
| 61 | CSCEC | China | $30.0B | -6.1% |
| 62 | Nike | U.S. | $29.9B | -4.6% |
| 63 | Uber | U.S. | $29.7B | +27.6% |
| 64 | Tata Group | India | $28.6B | +8.5% |
| 65 | FedEx | U.S. | $28.6B | -1.0% |
| 66 | PetroChina | China | $28.5B | -3.9% |
| 67 | Sinopec Group | China | $28.5B | +4.9% |
| 68 | VISA | U.S. | $28.0B | -5.4% |
| 69 | Spectrum | U.S. | $27.5B | +17.8% |
| 70 | China Merchants Bank |
China | $26.6B | +8.6% |
| 71 | IBM Group | U.S. | $26.4B | +0.9% |
| 72 | Target | U.S. | $26.4B | -4.5% |
| 73 | Chanel | France | $26.1B | +34.5% |
| 74 | Honda | Japan | $25.9B | +7.1% |
| 75 | Wuliangye | China | $25.9B | -14.5% |
| 76 | Elevance Health | U.S. | $25.5B | +28.4% |
| 77 | SAP | Germany | $25.2B | +19.3% |
| 78 | TSMC | Taiwan | $25.1B | +16.2% |
| 79 | Lowe's | U.S. | $25.0B | -20.8% |
| 80 | PWC | U.S. | $24.7B | -2.6% |
| 81 | Siemens Group | Germany | $24.4B | +13.9% |
| 82 | SK Group | South Korea | $23.1B | +2.5% |
| 83 | LG Group | South Korea | $22.9B | +7.7% |
| 84 | Netflix | U.S. | $22.8B | -5.5% |
| 85 | Cisco | U.S. | $22.8B | -4.8% |
| 86 | Sumitomo Group | Japan | $22.5B | -5.9% |
| 87 | Mastercard | U.S. | $21.8B | -12.2% |
| 88 | Dell Technologies | U.S. | $21.4B | -5.2% |
| 89 | Intel | U.S. | $21.3B | -7.3% |
| 90 | Humana | U.S. | $21.0B | +27.1% |
| 91 | Ford | U.S. | $20.9B | -6.1% |
| 92 | Nestlé | Switzerland | $20.8B | -7.4% |
| 93 | Optum | U.S. | $20.4B | +1.2% |
| 94 | Orange | France | $20.3B | +10.2% |
| 95 | Pepsi | U.S. | $20.2B | +10.2% |
| 96 | Taobao | China | $20.1B | -34.0% |
| 97 | HSBC | UK | $20.0B | +1.0% |
| 98 | General Electric | U.S. | $19.8B | +2.2% |
| 99 | CATL | China | $19.0B | +29.4% |
| 100 | TD | Canada | $19.0B | -7.1% |
Fuente: Visual Capitalist con datos de Brand Finance
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