Does our life fit onto a screen?
We could probably say so. It is difficult to imagine our free time without using screens in one way or another: shopping, travel, games, reading, friends... New forms of leisure have caused - and will continue to cause - changes in consumer behaviour.
A change in how we live.A gradual change that means we have to look back to realise how our behaviour has changed. In 2000, the Internet was in its infancy and mobile phones were just phones. Two decades later it is difficult to imagine our lives - the way we live today - without technology.
E-commerce.E-commerce is growing consistently worldwide. The best example could be Amazon, which serves more than 300 million customers. And the number is constantly increasing.
The videogame industry.A new leisure activity with very dynamic growth. A market worth over 10 billion euros in the USA, and also increasing rapidly in China and emerging countries as Internet access becomes more universal.
We are witnesses to a disruptive moment in which the changes are not limited to leisure.
This is a period in which the role of companies is changing rapidly, with consumers changing their habits at the pace at which new technologies are appearing: The way we shop, how and where we do it, how we find information, how we travel. This is a very attractive time to invest in consumption.
E-commerce: a turning point.Electronic commerce is experiencing a fresh boom with the arrival of new items in mass-consumption categories, such as food, consumables and cars.
Social networks and online advertising.Social networks are fostering a new and more participatory form of communication that is transforming advertising. Advertising that is more segmented and focused.
Videogames and electronic sports...Videogame companies are well positioned, with an expanding market and widening margins due to the increase in downloadable content, improvements in mobile graphics processing, and the boost from electronic sports, the new eSports.
And music.An industry where we can already see the transformation, an industry that has changed from a single service-distribution model to the current model of capturing value through subscriptions.
E-commerce as a percentage of retail spending (excluding cars)
Mobile phones, the star player in the transformation of consumption
More time, more people connected.Developed countries are spending more time online, and emerging countries are accessing the Internet for the first time thanks to these devices.
A visible infrastructure transformation.Caused by increasing demand for broadband (cable) and wireless (satellite) connections.
Global rather than regional changes, in which technology is removing many barriers, which will foster borderless trade.
Changes that are driving large changes in market shares for companies, creating a divide between winners and losers.
Households worldwide with computers with fixed broadband connections vs. smartphones for each person.
The investment universe focuses on companies whose business models are geared towards changing leisure behaviour among consumers.
- We constantly monitor changing trends in the leisure and consumer markets to identify promising companies for the long term.
What do the experts think?
- Amadeus expects premium travel to grow by 6.2% per year over the next decade, compared to overall travel only increasing by 4.8% per year over that period.
- The United Nations has warned that if the global population reaches 9.6 billion by 2050, the equivalent of almost three planets could be needed to provide the natural resources required to maintain current lifestyles. United Nations.
Our investment proposal
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